I built two national marketing brands that dramatically improve growth for local businesses in education and healthcare. I also led and sold a viral campaign business and founded an online reputation management and marketing company. See how my philosophy has impacted those businesses.
Driving schools are an often forgotten segment of the education industry, yet their services could not be more vital. I created an integrated marketing company dedicated to serving this industry.
Mental health therapists are vital providers of emotional support to people suffering from some kind of trauma. Unique to this industry, however, is that an effective marketing campaign can be directly related to health outcomes.
Men’s fashion creates opportunities for men to express themselves, look great, and connect with others. Fashion is much more than the clothes we wear, because those same choices also reflect the beliefs we hold and help us make a statement about how we see the world and ourselves in it.
Local and national businesses face immense competition from similar businesses in the local area, Internet brands grabbing marketshare, and the effects of negative PR (including reviews and press).
Smart policy, positioning, and timing affect public opinion and the confidence of key constituencies in local, national, and global policymaking on behalf of business, public, and political interests.