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June 3, 2021

Cryptocurrency Marketing Agency

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Why Marketing is Crucial for a Cryptocurrency Business 

Cryptocurrencies have a high attrition rate. Around 1,730 cryptocurrencies had failed by the end of the year 2020. Now, bad marketing is not the only reason why crypto coins or altcoins crash and burn.rrencies have a high attrition rate. Around 1,730 cryptocurrencies had failed by the end of the year 2020. Now, bad marketing is not the only reason why crypto coins or altcoins crash and burn.

Many coins fail because they have a weak value proposition or an unclear progression path. 

Once you’ve got everything else right, however, marketing is the only thing that can give value to your cryptocurrency, because the value of your coin depends on the demand you can generate. And the demand for your currency depends on marketing.

Why You Should Work with a Cryptocurrency Marketing Agency

Launching and marketing a cryptocurrency isn’t easy. Apart from spending around $60,000 in cash, you’re investing a gigantic amount of time into the project. Crypto developers can get engrossed in the technical and legal aspects of their coin and lose focus on marketing. It’s hard for them to get out of the office, talk to their potential customers, and develop an in-depth understanding of the market. Even supervising the marketing team can be difficult when you’re in love with your idea and busy turning it into a reality. But a coin must be grounded in the market realities to be successful. It has to offer a solution, a better solution than what’s already available out there. 

Working with a cryptocurrency marketing agency, you can pay attention to developing your currency and loading it with more value in light of the market insights that the agency brings to you. 

Here are nine benefits a digital marketing company brings to your business:

  • Expertise in market research and customer discovery
  • Ability to evaluate and improve the user experience
  • Insights that help you position your currency in the market
  • A broad experience of running multichannel marketing campaigns
  • Expertise in using the latest marketing technology 
  • Social media marketing skills
  • Ability to map your ideal investor’s journey and create personas
  • Consultancy to refine your value propositions
  • Ability to communicate with your target audience through effective content marketing

Signs You Need a Crypto Marketing Agency

Marketing should start at least 6-12 months before the launch of your ICO campaign or crowdfunding round—depending on how you’re planning to raise the money. In fact, marketing should precede idea development and idea validation. 

So, if the idea to launch a new cryptocurrency just occurred to you, the time to speak with a cryptocurrency marketing agency is now. But, if you’ve already launched your coin and want to increase your capitalization, it’s not too late to start working with an agency.

  • You’re too busy writing your whitepaper and smart contract and don’t have time for marketing
  • Your  ICO went great but now your coin’s value sale are declining
  • You have no idea why your investors are selling your coins and buying another currency
  • You’re not sure if you need to change your value prop and how to make it more attractive to users
  • You don't know your customers and if they’re having a good experience using your currency

Josh Meah & Company can help your cryptocurrency thrive, no matter what stage of business you’re in. Working with us allows you to focus on the core aspects of your business while we take care of everything marketing. 

Our Cryptocurrency Marketing Services

With around 5,392 cryptocurrencies being traded around the world, the competition is fierce. You need to create a huge demand for your coin if you want to achieve even $200,000 in market capitalization. The good news is that if you have a coin (or an idea) that is worth nothing right now, our agency can help you turn it into gold. 

Our Cryptocurrency Marketing Services start from the pre-public engagement phase and fuel the demand through the token sale. After the ICO is over, we run well-planned and coordinated campaigns to expand your reach and grow the demand for your coin by tapping into new markets and media channels. 

How We Generate Demand for Your Cryptocurrency

Here are the strategies we use to ensure the success of your cryptocurrency.

Idea Validation and Refinement

If you’re  coming to us in the pre-public engagement stage, we follow a lean strategy to validate your idea and ascertain if adequate demand exists for the currency you’re planning to launch. 

We reach out to your potential customers and determine if they’d be willing to buy and invest in your coin. Our experts determine if the token you have in your mind has a place in the market -- and what that place is.

For example, iZOBi is a new coin that people can use to buy and sell home improvement services on an Uber-like marketplace. The idea may be appealing for techies, but a marketer may ask how many handymen would accept payments in cryptocurrency.

Competitor Research

Your competitors don’t just include other cryptocurrencies offering similar services. Your coin competes with every other coin in the market because all coins are available for investors’ money. Many coins and tokens that start strong can lose steam when new coins with better marketing enter the market. We rebrand and reinvigorate your currency by running creatively designed multichannel campaigns, so your investors and users stay engaged with your brand..

Equity Crowdfunding Campaign

Equity crowdfunding has overtaken ICOs as the major source of financing for blockchain projects. Equity crowdfunding has been growing since the JOBS act became the law in 2016. Right now, there are more than 20 online platforms available where you can raise capital for any business, including blockchain projects. While it’s your job to decide how you want to sell your new token, Josh Meah & Company can provide sound advice and professional support for marketing your ICO or equity crowdfunding campaign. 

Creating or Recreating Your Website

A website is the first and probably the most important thing you need before launching your cryptocoin. Cryptocurrency websites are no different from other websites.  Your customers need to know the project’s aim and scope, your team, and the measures you have implemented to protect the investor’s interest. 

Your website should convince people why they should invest in your coin. JoshMeah & Company will help you create a relevant web design and craft an online platform for your potential investors. We assist you in creating sufficient resources including videos, landing pages, lead-generation forms, and coin sale structure to win investors’ confidence.

Direct Messaging

People these days are hooked to using messaging platforms such as Telegram, Messenger, and WhatsApp. Research says most people prefer to get the information they need through online conversations. Many people will ignore marketing emails, but most people will open and read text messages. Josh Meah & Company helps you establish your conversational marketing channels and build up your subscription lists. We automate messaging and send your existing and potential investors marketing texts to keep them engaged and motivate them to invest in your coin.

Social Media

Reddit is the most effective social media channel for reaching out to your prospective investors. All cryptocurrencies have Reddit groups, called subreddits. It’s the place where you build your community and grow an investor base. We can help you set up and manage an engaging subreddit for your coin. 

But Reddit is not the only social media channel your currency may need. Quora, Telegram, Slack, LinkedIn, Facebook, and even TikTok can be great channels for cryptocoin marketing. A TikTok user recently created a coin by the name of SCAM (Simple Cool Automatic Money) as a joke and it reached a $70 million market cap an hour after its release.

Email Marketing

Keep your subscribers updated by sending regular emails. The best practice is to launch a weekly email when you’re several weeks away from the launch. In your emails, you should offer value to subscribers by answering their questions about your coin before they even ask. 

Josh Meah and his team will help you collect email subscriptions through your website, social media, and conversational marketing channels. We’ll create engaging email flows and automate email marketing, so you can continue to focus on more important things, such as meeting with investors and refining the technical aspects of your offering.

Press Releases

Press releases can get your currency featured on popular news websites such as Google News, Forbes, and Huffpost. Appearing on one ore more highly-followed news outlets can bring in hot leads. Apart from the general public, press releases are also read by VCs, investors, and regulators -- they make your coin look more trustworthy. We write and distribute highlyeffective press releases for your cryptocurrency using online PR websites, including those dedicated to cryptocurrency. 

Bitcoin Forums

There are several online crypto communities and blogs where you can promote your currency. The key to using interactive forums is NOT talking about your own currency right away. You need to build trust and engage people by participating in ongoing discussions. Then, you can officially introduce your coin, its history, benefits, future, and other details to the community users. Our cryptocurrency marketing team can help you find and join the relevant community websites. 

Affiliate Marketing

Affiliate marketing allows you to get traffic to your currency’s website without spending a lot of money. Your affiliates or partners send traffic to your website from their reviews, videos, blogs, or social media channels. You pay them a pre-decided commission whenever a visitor they send purchases your coin. 

Setting up affiliate marketing involves designing a strategy and listing your offering with popular affiliate marketing networks. Working with a cryptocurrency marketing agency like JoshMeah & Company, you can sit back and relax as we set up affiliate marketing for your coin and find people who will invest in your business.

Influencer Marketing

A study commissioned by the British watchdog FCA concluded that newer, self-directed investors are more likely to put their money in riskier ventures such as cryptocurrency. The best way to reach such investors is through social media influencers. 

The price of Dogecoin spiked when Elon Musk started tweeting about the meme currency. While you may not be able to get Elon Musk to endorse your coin, recommendation by even small or medium influencers can give your coin an edge over competitors. 

Influencer marketing involves finding and contacting the right social media influencers and negotiating a deal. Your cryptocurrency marketing agency can  do it for you.

Programmatic Advertising

Programmatic advertising is the practice of automatic placement of ads through a process called real-time bidding. While Google and Facebook still don’t allow advertising for cryptocurrencies, there are many highly effective publishers that do. A cryptocurrency marketing agency can arrange programmatic advertising for your business and advertise your coin on top websites. 

What’s Next for Your Cryptocurrency?

Paul Brody, global blockchain leader at Ernst & Young, predicts that over the next year, the cryptocurrency industry will trifurcate into three distinct streams—Ehtreum and meme currencies—with Bitcoin serving as “digital gold” to assign value to all currencies. Regardless of which stream you’re swimming in, working with a cryptocurrency marketing agency like Josh Meah & Co can increase the chances of your winning and reduce the risk of going under. Contact us now to learn more.


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