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Union County, NJ is home to thousands of small and local businesses as well as hundreds of marketing agencies and business consultants. When it comes to digital marketing, there are two types of companies in Union County, New Jersey.
The first type has impressive websites, social media pages, and advertising campaigns. The second type of companies either doesn’t have websites or have websites that are outdated and dysfunctional. Their social media pages lack strategy, optics, and consistency. And their advertising campaigns, if they decide to advertise at all, simply don’t measure up with the advertising that their competitors belonging in the first category execute.
So, what’s the factor that distinguishes the first type from the second?
There are several, of course But, most importantly, the companies that do well in digital marketing work with professional digital marketing companies in Union County, NJ.
Many Union County based local companies fail to look like national and global brands because their online presence is not up to the mark. Consider a microbrewery in NJ; it’s been around for a comple of decades -- which is great.
Unfortunately, the company’s website also looks decades old and dated.
Look at those 3D frames that have gone obsolete since ever. The site seems to be built on an old platform. In fact, when you scroll down, you’ll see that the site hasn’t been updated at least since 2015.
Compare it with Heineken’s website, and you’ll see what we mean. Here’s what a contemporary beer website should look like. Notice the simple and clean layout, the full-screen-width hero image, the flat menu, and most importantly, the native look and feel and the pleasant user experience that the site invokes.
I know, I know. Heineken is a billion-dollar brand whereas Climax Brewing is a small local business. What I’m saying is that looking good in today’s cyberspace doesn’t cost a million dollars. Digital marketing platforms such as Google and Facebook have melted the boundaries between mega brands and small local businesses.
Today, a small local business in Summit, Westfield, Linden, Cranford, Berkeley Heights, Plainfield, or anywhere else in Union County, NJ, can look like a top brand if it works with a professional digital marketing agency like JoshMeah.
Today’s digital marketplace is driven by multiple platforms like search engines, social media, mobile apps, and email. JoshMeah establishes and optimizes your presence on each one of these platforms, which may contain multiple channels.
Web Design: We create or recreate your website to bring you at par with the best brands in your industry. The sites we build drive business growth instead of just lying there and wasting your investment.
Search Engine Marketing: SEO and PPC go hand in hand to drive traffic to your website from search engines like Google and Bing. We optimize your keyword strategy and manage your AdWords campaigns to bring in leads and sales at minimum cost.
Social Media Management: Facebook, Instagram, Twitter, LinkedIn, YouTube, and other social media platforms are huge sources of web traffic. JoshMeah gets your social media presence up to speed to generate an incessant flow of customers from social media.
Video Marketing: Videos have the highest ROI of all media types. Work with us to create and promote marketing videos that increase conversion rates by 80% or more.
Brand Strategy: More than a logo and name, brand is the sum of all experiences that customers have with your business. As a full-service business consultancy, JoshMeah works with you to transform your Union County NJ small business into a rapidly growing digital brand.
Marketing Automation: We automate repetitive marketing tasks such as email marketing, lead generation and nurturing, and customer resource management to reduce cost and headache.
Mobile Marketing: Most of your customers now use mobile to browse the Web. Top companies follow a mobile-first strategy, and so should you. JoshMeah.com ensures that your mobile presence is optimized to attract customers from high-conversion mobile searches.
Conversion Rate Optimization: We help you generate more revenue with your current traffic by optimizing your website, SERP presence, ads, and landing pages for conversions. A one percent increase in conversion rate has been shown to deliver an 88% jump in ROI.
If you’re looking to grow your business in Summit, Westfield, Linden, Cranford, Berkeley Heights, Plainfield, or anywhere else in Union County, NJ, book a free consult with our digital business consultants today.
Of course, growth-seeking businesses in other parts of the world are welcome too!
The art is building the right marketing campaign which maximizes business growth. The science is in the results.