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Make no mistake: building a brand that stands out is no easy task. You will find yourself constantly evaluating your business strategies and finding weaknesses and loopholes. It is only through continuous trial and error that you can grow your business.
Still, your brand is the heart and soul of your company; it is your unique voice that differentiates you from your competition. So, you want to make sure it conveys a refreshing honest message that represents your core values.
There are many different ways to grow a business. You can start by devising business growth strategies, reviewing Amazon marketing services, or planning product launch events. But at the end of the day, all your efforts come together under one umbrella: Brand Promotion.
In this article, we’ll explain this concept and its benefits, and then we offer a step-by-step guide to get you started. Ready? Let’s dive in.
Brand promotion is a combination of practices and methods used to market your brand. Your brand promotion efforts highlight your business vision, values, and brand personality. Promotion campaigns may involve indirect promotion of services and products, but encouraging customers to purchase is not the only benefit you receive from them.
The main purpose of this marketing practice is to ensure your name becomes familiar to a certain target audience. Brand awareness is an incredibly valuable resource that can often persuade leads and customers to choose your product over those of a competitor.
Let’s note here that brand and product promotion are two different processes. In product promotion, we only focus on particular products and services, not the brand itself. Product promotion follows from in-depth demand analysis and customers' need research to design an accurate campaign.
There are many different ways to promote brands and products, but the most efficient approach is to partner with an Amazon Marketing Service agency. This way, you can utilize Amazon’s advanced targeting capabilities and maximize your ROI.
Your brand is certainly the most important asset in your organization. It gives your business identity, makes it memorable, and encourages consumers to interact with you. So, the importance of branding is not a matter of debate. But if you are wondering how it can benefit you, read on to see some of the perks of brand promotion:
Anybody can sell a few products, but creating a brand identity is much more than that. It takes more than a name and a handful of products to separate yourself from the competition. In a sense, creating a brand identity is the ultimate business achievement.
Your identity usually involves some emotional, cultural, or social meanings associated with your products and services. The purpose of running brand promotion campaigns is to carefully decide what emotional, cultural, or social meanings are best appreciated and valued by your target audience.
Brand promotion directly impacts your brand awareness. One of the results of running a brand promotion campaign is letting people become familiar with what you offer even without experiencing the product. When customers go to a store and see two brands offering similar products, they are more like to trust the one they already know.
Studies in social media platforms confirmed a similar finding: 89% of consumers are likely to purchase from a brand they already follow and recognize instead of a competitor. That’s why creating a recognizable and unique brand identity that boosts awareness can give an edge in the market.
A well-thought-out branding strategy sets the foundation of a successful brand. Brand promotion campaigns usually require a great deal of knowledge about your business’s philosophy, values, vision, and even colors, typography, and design methods. Once you set the foundation, all your future efforts can be modeled around it.
This is an excellent way to maintain consistency within a brand and help audiences relate to it. You might change some elements in your design, communication, or product launch once in a while, but the core practice of your brand promotion is always following the same path and showing clients and consumers that your services and products are reliable.
Maintaining consistency is a huge plus for all your marketing efforts. For instance, if you try to hire an Amazon Marketing Service agency or outsource a content marketing campaign, you need to make sure your new associates understand your brand vision. With a successful brand promotion campaign, you already have a prototype to suggest to your new partners.
One of the first steps for brand promotion in a niche market is knowing your target audience. The target audience is the end consumer that is interested in the products or services you offer. There are a few characteristics that play a part in defining the target audience, including demographics, interests, lifecycles, and even geolocations.
The targeting process increases the revenue by identifying people with the highest chance for conversion. This way, brands can improve customer lifetime value and conversion rates. Moreover, the process provides actionable data that you can use to tailor your brand message and develop customer loyalty and trust.
Each consumer has different needs and interests and therefore a different conversion journey. An Amazon marketing service agency can help you optimize your marketing efforts and reach a wider range of audiences.
The long-term benefit of brand promotion is making your business unforgettable and recognizable to customers. You want the audiences to be able to immediately recognize your content, products, logo, and everything that belongs to your business even when they see it on platforms and channels you don’t own.
Being memorable, however, doesn’t come at a cheap price. It takes years of continuous trial and devoted effort to raise awareness among a wide range of audiences. Remember that even well-established brands like Apple, Amazon, and others still continuously use different brand promotion methods to stay competitive in the market.
Happy customers are loyal customers. One of the best ways to ensure customer satisfaction and happiness is by providing them with an unforgettable experience so you can gain their trust. Most customers expect a similar experience with your brand across all social media channels and platforms.
The brand promotion will ensure the consistency and quality of the user experience by integrating insights from their online behavior. Moreover, promoting the same values across every platform will indicate your brand credibility and allows customers to trust your word.
When a brand starts marketing and promotion, it’s very difficult for people not to notice. When you have so many people’s attention, you also have many opportunities to find various talents that can contribute to your business growth.
For instance, you may find chances to collaborate with Amazon marketing service agencies, content marketers, influencers, social media marketers, and others. Moreover, the brand promotion campaign demonstrates your expectations, capabilities, and interests as an organization and allows your potential partners to figure out how they can fit into the picture.
How do you feel about a person who is constantly changing personality in every situation? Brands are treated the same. Brand promotion is a chance to use your honest, knowledgeable, and friendly tone of voice throughout every interaction and showcase a professional brand personality that can always prevail.
You would be surprised how even small elements such as consistent colors and logos across all your business campaigns can go a long way in indicating a sense of trustworthiness, competence, and professionalism. A well-designed brand promotion campaign can help represent the brand image that you are proud of.
In today’s saturated marketing, you always need a competitive edge to guarantee your business's survival. Leveraging your competitors' weaknesses and exploiting market gaps allows you to improve your own business performance. Plus, it just feels so good to be at the top!
Brand promotion is the perfect way to distinguish your business in a competitive market. You can also leverage Amazon PPC services to gradually build your unique voice and find ways to show your products and services.
Thus far, we’ve established that running a brand promotion campaign in adjudication to Amazon marketing services can incredibly help your business’s growth. But how do we actually brand a business? Here’s how:
Every strategic business decision must be based on a profound understanding of the current market. You need actionable data from existing and potential customers, market gaps, and supply-demand structure. Most of this information can be found by simple Google searches, but you might need to find data experts for some in-depth analytics.
Next, you should build and categorize all the businesses that are part of your target market and check out their product offerings. To optimize your marketing efforts, make sure to stay informed about all market trends and potential changes that might affect your business.
Once you collected actionable data on “lowest hanging fruit” customers and primary market trends, now you are ready to move forward. This comprehensive market research will determine what your business message should focus on and how your brand promotion can achieve your objectives.
The popularization of brand promotion is partly due to the mounting competition across all markets and industries. Analyzing your competitors and defining your target market can help you build more resilience and power.
Competitor analysis is essentially a part of market research but over the years, it has developed its own unique practices. Competitor analysis gives you a holistic view of a competitor’s operations and helps you avoid failed strategies.
You can find out how other businesses are growing their audience and what marketing strategies they are using to build brand awareness. To maximize your research effectiveness, look for business insights that directly impact your brand. For instance, check out their engagement rate on social media, content strategies, and network-building methods.
In a nutshell, competitor analysis looks something like this: identify your target market, find yourself competent and relevant peer competitors and learn from their achievements and failures.
Brand promotion always moves in a certain direction. The direction is only defined based on the objectives you pursue. Put simply, your goals lay the foundation of all the efforts you make to promote your brand.
So, take your time, and answer a few key questions: what do you want to accomplish as a business owner? What are your primary objectives? Do these objectives qualify as Specific, Measurable, Achievable, Realistic, and Timely (SMART) goals?
Goal setting is mostly derived from a comparison between your current standing and where you wish to be in the future. In other words, we always think of specific outcomes for every project. Setting SMART goals allows you to track your progress and ensure every small task contributes to the bigger picture.
It’s tempting to think you can establish a brand that keeps everyone happy. It is also outright impossible! Instead, you should find your focus point and let that determine all the other little decisions you make along the way.
Clarify your brand vision and ideas you have for the future. When the brand vision clicks, it reflects and supports your business strategy, sets apart your brand from competitors, resonates with customers, and inspires employees and partners to keep up the good work.
Here’s a fun thought experiment to help determine your brand vision. Try to imagine your brand as a person. How would you describe her? What words and metaphors would you associate with that personality? And more importantly, what personality type do you think is more attractive to your customers?
Answering these questions will help steer the general direction of your branding efforts on social media platforms, and the tone of voice used in all your content marketing materials.
Congratulations! Your brand has already a personality, vision, and mission. It’s time to give her a catchy slogan. But take your time choosing one that seems to stand the test of time. Because your brand’s name and slogan can directly impact your logo, your marketing strategy, your trademark registration, and even your website domain/URL.
A catchy slogan is a nice-to-have asset that people can relate to and remember. Keep your slogan concise and eloquent so that you can use it in your social media bios, website header, custom business cards, and anywhere else where you only have a small room to make a big impact.
You can always change your slogan as you explore new marketing angles, or expand your business. Still, it’s a good idea to keep some element of consistency in reshaping your motto. This gives your clients and customers a strong sense of stability and credibility.
There is something mythical about stories. We all are fascinated by telling and hearing them. Somehow our stories make us relatable. The same goes for business stories. Integrating the story behind your business into the brand promotion campaign will explain your business journey and adds context to your branding process.
Your brand’s story essentially explains the “why and how” behind your efforts and achievements. Beyond making money, any business lives with a purpose. The purpose doesn’t have to be complicated. You just need to answer a simple question: how your services and products can positively impact people’s lives?
The brand story also simplifies the complexity of a vision and conveys the business' message to the outside world. The cherry on top, studies in Corporate Culture & Performance suggest that sharing your story is a great strategy to increase revenue and expand your follower base.
Branding doesn't stop with a logo or a catchy slogan. Think of your brand as a living creature that eats, breathes, and sleeps “attention.” Whether the attention comes from you as a business owner, or from your audiences and customers, the constant interaction is what keeps your business alive.
You’ll continue to shape and evolve your brand identity as you expand your customer base, offer new products and services, or reach new markets. But you always need to promote your brand. It sounds like a lot of responsibilities. But don’t worry! We’re here to help.
JM&Co. is a leading digital marketing agency with a highly skilled and dedicated team of designers, copywriters, social media consultants, business development advisors, and SEO experts. Our mission is to help you manage and improve your marketing campaigns. Our services include:
With a team of professional experts and a passionate marketing agency focused on growth through Amazon marketing services, on the other hand, you can achieve more than you ever imagined. The combination of our technical knowledge, creative skills, and extensive marketing expertise has led to a steady track record of success for a variety of growth campaigns.
So, don’t hesitate any longer; contact us now and take your business to the next level.
The art is building the right growth campaign. The science is in the results.