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Digital marketing is as crucial for healthcare businesses today as for any other business, if not more. And working with a digital marketing agency is the sensible choice if you want to grow your business faster while continuing to focus on what you do best—providing healthcare.
Regardless of the type of healthcare business you’re in, Josh Meah & Company can help you keep the phones ringing, products moving, and the appointment books. In this article, we outline a roadmap of the digital marketing journey of a medical business and provide an overview of all the services that a healthcare digital marketing agency should provide. Let’s start!
A few facts:
Today’s consumers are digitally grounded. They depend on the internet and other digital media as a source of everything—entertainment, information, socializing, education, shopping, and seeking healthcare.
To stay relevant and survive in this digital age, a healthcare business must have a solid -- if not impressive -- digital media presence. It’s not about selling, but being accessible to those who need your services. Of course, you do get to sell more services and grow your business in the bargain.
As we enter 2020, marketers have access to a wide range of digital marketing tools. This access allows your clinic to be finger tap away from patients once you have set up your digital marketing properly. You can reach your customers faster, with greater accuracy, and in more ways than ever before if you know how to use the right tools.
If you’re not taking full advantage of digital marketing, your business may not be as thriving as it could be. You should consult and work with a healthcare digital marketing agency to strengthen your digital muscles. Think of a digital marketing agency as a hospital where professionals with different specialties offer their skills and services as a team. The specialties include web design and development, SEO, PPC advertising, social media, email marketing, and more.
Healthcare practices and businesses can’t afford to look too commercial from their marketing. There may be legal restrictions and ethical considerations which must be considered. At Josh Meah & Co, we have a specialized medical marketing team that works with you to understand your business and its environment before creating and executing a digital marketing strategy. Here’s the broad roadmap we recommend for healthcare businesses.
You know them as patients, but you want to know them as real people. Find out what drives your patients and customers. What are their favorite digital media channels? What other alternatives do they have for your products and services? What are their demographics, psychographics, and interests? Answers to these questions are necessary before you start spending money on digital marketing. Here are a few tips for conducting healthcare customer research:
Your website is the center of all your digital marketing activities. Medical websites often have more than normal quantity of content, but the content needs to be medically and ethically appropriate. . The healthcare sector is heavily regulated, leading marketing agencies to be careful with the content. Despite these limitations, there are plenty of great healthcare websites out there that you can use for gaining some inspiration. Here are a few useful tips and examples.
Mayo Clinic makes most of the information available upfront by displaying the search function, drop-down menus, and action buttons.
Rest Assured App uses a minimalistic and comic web design.
Social media gives healthcare providers interactive platforms and tools for sharing information, discussing healthcare policies and practices, promoting healthy behaviors, and interacting with patients and caregivers. While on those platforms, of course, healthcare providers must safeguard patients’ privacy and confidentiality. Here are some best practices that a healthcare digital marketing agency or provider should follow.
Penn Medicine’s way to advise people on Facebook to ‘mask up’ during COVID-19
Quest Diagnostics features its accomplishments on social media.
Quest Diagnostics has a robust presence on LinkedIn, Facebook and Twitter.
Your website looks terrific, but it’s not getting any traffic. That suggests you haven’t optimized it for search engines. Search engine optimization (SEO) is the science and art of improving the numbers and quality of visitors that come to your website after they search for a particular search term on Google or other search engines. Here are the steps that a professional healthcare digital marketing agency would implement.
AHREFS tell you the keyword difficulty score so you don’t waste your efforts after keywords that are super hard to rank for.
Healthgrades is one of the best directories to find doctors in America
All the traffic in the world is useless if most of your visitors just bounce away without taking the action that you’d like them to take. Enter conversion rate optimization. It is that critical part of digital marketing that deals with the bottom lines of all your marketing efforts. Here’s how we go about conversion optimization at Josh Meah & Company.
The Visiting Angels website is well aligned with the keywords and customer intent.
Trust is a conversion booster. Cleveland Clinic displays achievements and awards on its website.
Mobile apps offer tremendous benefits for healthcare providers and consumers. They improve communication between patients and professionals and between professionals and professionals, thus improving the quality of healthcare and reducing its cost. A professional healthcare digital marketing agency can get your business ahead of the curve on mobile marketing while still providing patient privacy.
If your clinic isn’t on Google Maps, it might as well not exist.
WebMD Mobile App allows patients to check their symptoms, find doctors, make appointments, and save money on prescriptions.
Email marketing is another area that a digital marketing agency manages on your company’s behalf. Email is a highly effective marketing channel with a Return on Investment as high as 4,400%. It can help you stay on top of your customer’s mind by sending them health information, special offers and other important messages. Here’s how a healthcare digital marketing agency will set up your email marketing.
Google and Facebook are the most widely used digital media channels. Millions of businesses compete for visibility on these platforms, so it’s almost obligatory to use paid advertising if you want to get noticed. Your digital marketing agency can help you maximize the return on your investment by improving the click-through rate and conversion rate of your ads.
truBrain’s Facebook ad features the product and radiates a compelling image.
Working with a digital marketing agency like Josh Meah & Co, you can benefit from the skills of experienced professionals in each field of digital marketing. You can establish a robust presence on the best digital media channels, drive free traffic from organic searches, and run high ROI advertising campaigns. You can start selling your services immediately and build your digital healthcare brand on a strong foundation. Start your journey today because without digital marketing, there will be no appointments, no patients, and no business.
The art is building the right marketing campaign which maximizes business growth. The science is in the results.